The rise of the on-demand app has changed the consumption style of people all over the world. In food economy also we can see the interventions of many on-demand platforms like Justeat, Foodpanda, GrubHub etc. These platforms collapse the traditional economy by introducing the new concept of ‘convenience/ease’. Those startups reduce the time and effort greatly. The on-demand platform believes in the’ Psychology of Convenience’.
· Decision Convenience – Making it fast and easy to choose
· Access Convenience – Making it fast and easy to acquire
· Transaction Convenience – Making it fast and easy to pay
· Benefit Convenience – Making it fast and easy to enjoy/use
· Post-Benefit Convenience – Making it fast and easy to re-purchase
The craving for online food ordering and delivery system scale up in 2016 and till now there is no-look back. GrubHub is a Chicago based online food ordering company founded in 2004 by listings restaurants on their platform. Now they have tremendous growth with maximum market shares in 2017, nearly 10 million diners in 1300 cities across US and UK.
- Commission on each order
GrubHub demands a commission percentage out of each and every order delivered.
- Restaurant Advertisement
GrubHub's advertising plans list particular restaurant on the top for a limited time, those listing may depend on the commission.
Users can browse for various restaurants listed on GrubHub.
- Place Order
Users can place the order from online menus available for each restaurant. Users can choose the required transactions.
- Restaurant Prepare the Food
GrubHub confirms the order and escalates it to the respective restaurants. The restaurants prepare and pack the food.
- Delivered by Grubhub
GrubHub's delivery person will pick up the order from the restaurant and delivered to the user.
If your goal is to build the next big online food ordering platform, then reach out to POFI TEC. We build a scalable on-demand app like Grubhub!
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