Over 80% of global customers have
shopped online for at least once. Large enterprises and startups alike,
addressing customers for effective e-commerce strategy is far from a one-size-fits-all
project. Website visitors can come from a wide range of traffic sources and
have vastly different shopping behavior and characteristics.
The top-notch way for an e-commerce
business is to boost conversion rates is to build robust and productive
relationships with the audience. Using your existing web analytics report, you
can segment your customers based on certain criteria to customize the brand
experience to their wants, needs, and concerns.
The internet has completely
revolutionized the way customers interact with brands. Customers have come to
expect a personalized experience, but it's not so easy marketers still have a
long way to go.
Customer segmentation allows
marketers to define their audience and focus on valuable customers while pitching
in distinct prospects. As opposed to creating an effective marketing strategy
with a broad application, this customer segmentation can help gear your efforts
to specific groups sharing similar characteristics, since narrower targeting
leads to more ROI.
Let’s look at some important
customer segmentation types to take into account when optimizing your
e-commerce platform.
Behavioral Targeting
Behavioral segmentation classifies
buyers based on the way they respond to your e-commerce platform. This is a
case that requires an in-depth research over time. There can be many factors
that come into play when a consumer is making a decision. These factors
determine consumers’ individual and collective on-site behavior, which needs to
be analyzed. Then customers have to be segmented by their traits, preferences
and past behavior. Some of the fundamental forms of behavioral segmentation
include:
Psychographic Targeting
This concept is based on the
interests and opinions of consumers. It jumps into the personality of the
customer and customizes the e-commerce platform to the type of person they are.
Psychographic segments are some of the most important measures you can use to
individualize your marketing strategy and even can even perform a significant
part in how you design your e-commerce website.
Breaking customer insights into meaningful groups based on the choices
they make are remarkably valuable in determining a message that will resonate
with them on a deeper level.
Psychographic segmentation can be
divided into a few factors:
E-commerce businesses face a lot of
challenges. The good news is that POFI TEC is equipped with a lot of great
tools and techniques to analyze customer behavior, segment them neatly. Get a
FREE Consultation with our experts.
