8 Reasons to start an Online Food Ordering Platform with Food Ordering Script

  • 31 Aug 2017

Fumbling over the phone, bad reception, long waiting for food and the pressure of a long line can result in your customers spending less overall. 

While more quick-service and pizzeria customers order in person or over the phone right now, that may not be the case for much longer. Time being, restaurants have experienced a great success with online food ordering systems. So that the customer can take their time to clarify their order, and be precise. 

Restaurants opting to use in-house online ordering software through their point of sale system - like eat24/grubhub/talabad - see many advantages compared to those exclusively using a third-party service. These perks include higher profits, insights on individual customers, a customizable user experience, and more.

Here are nine reasons why you should adopt an online ordering system in your restaurant - especially one that's integrated with your point of sale to improve efficiency. 

Why Should You Offer Online Ordering at Your Restaurant?

Reason #1: The Demand for Online Ordering

Let's get the first reason out in the open: the demand for restaurant online ordering exists. Offering online ordering conveys to your customer base that you are a modern restaurant and want to be convenient and accessible for all of your guests. Here are a few facts to prove this phenomenal change: 

  • Since 2016, about 30% of diners aged 18 to 54 have ordered food from a restaurant's website through their phone or tablet.
  • This shows that digital restaurant ordering is growing 300 percent faster than dine-in traffic.
  • According to statistics, more delivery orders will soon be placed online than over the phone.

Reason #2: Drives More Revenue

Offering online food ordering/delivery lets your guests place an order more conveniently. Without feeling pressure to wrap up their order, customers are more disposed to explore all of their menu options, and even end up spending more than they would when ordering over the phone or in person. This result people to love digital orders than other methods. With no line behind them, the pressure for your guests to make speedy orders is gone, and they'll be more tends to make extra orders.

Reason #3: Don’t Sacrifice Customer Interactions

Restaurateurs might feel online ordering put an end to the mutual interaction between the staff and the guests, but this is a fallacy. While customers won't be speaking with employees over the phone, they still need to converse with someone who picked up their food, or with their delivery boy. These interactions will be less rushed, as your phones will be less tied up. You will be focused on satisfying the customer by creating delicious food and an efficient virtual guest experience.

Reason #4: Order Accuracy Improves

These interjections are all too familiar to anyone who takes orders over the phone. At times, a misunderstanding occurs when an employee takes down the wrong order. But through this digital system, you can eliminate some issues like Cue the angry customers, wasted food, and disappointed manager to an extent. With online orders, the customer makes everything clear on their end. So finally you’ll get happy customers. 

Reason #5: It's Customizable to Fit Your Needs

With the online food ordering platform, you can make instant, real-time changes to your menus and design. You'll have ultimate control over your venture, and customers will be looking at the website you created when they place their orders. Pitch some images of your delicious cuisine and anything else you think will make your brand more appealing, and easily adjust menu offerings and discounts.

Reason #6: You Keep your ROI

Unlike an individual online ordering site, hosting your restaurant in an aggregate online ordering platform will yield better ROI. It’s much easy to get start your online business in a food ordering marketplace like GrubHub, food panda etc. You don’t want to spend your earnings to develop a website from scratch or to drive traffic from other sources. The more you sell the more profit you earn.

Reason 7: Benefits of Coexist with Third-Party Websites

Starting your venture in an online platform with the third party websites offer many benefits. In cities and highly saturated markets, it's a great way to showcase your business to new customers. But, you'll continue to pay for each customer acquisition on every order that they place through that site, even after that first time order. 

Instead, print receipts or menus offering a discount on their next order. This will save both you and your customer’s money on future orders. It's a win-win scenario, to work with third-party websites to get your name exposed to new customers. 

Reason #8: You’ll get Crucial Customer Data

If the seven reasons above didn't convince you, this one definitely should. They allow you to record customer information and order patterns for every transaction. Without this data, you can tell who your regular customers are, what they're ordering the most, and when they order from your restaurant. Collecting customer data allows you to create a more customized guest experience.

So all you need a perfect Online Food Ordering & Delivery Script. In such a short time, online ordering & delivery system for restaurants will play an even bigger role in the food service industry than it already is. 

To shine in this industry you need a brilliant platform like Eat24, JustEat etc. SHOPURFOOD is one kind of solution to food ordering marketplace.