The battle for online food delivery marketplace gets intensified over the years. The top most contenders are obviously Zomato & Swiggy. Many aspiring entrepreneurs are looking to develop food order marketplace similar to swiggy and Zomato. With best Zomato clone script/Swiggy clone script they can able to achieve it.Here is the comparison of Zomato &Swiggy.
Swiggy online food ordering software started its journey 2014; Zomato was late entrant in food delivery business back in 2015.Though started little late, Zomato has caught up fast with Swiggy. Zomato food order business has been ramping up in food order business aggressively. It reached nearly 3 million orders and claimed to have narrowed gap with Swiggy. Swiggy processes 4 million orders per month where Zomato process 3 million orders on monthly basis. As Zomato food delivery marketplace turned into super hit in all geographies, they have announced zero commission campaign for restaurant partners.
Food ordering marketplace
Food ordering space largely divided into two categories. First one is from regular cuisine to specialized cuisine where Swiggy rules the first category and Zomato rules specialized cuisine. Zomato own this category by doing exclusive partnership with restaurants. On other side, Zomato has clear edge as it gets major organic search traffic.
Major search traffic
Food tech sources states that nearly 80% of ordering at Zomato happens in parent app. Since Zomato has dedicated app for food ordering, it drives major search traffic. Swiggy marketplace is trying to divert the traffic to its web & mobile apps.However, Swiggy has found an opportunity due to the fall of Foodpanda, tinyowl and others. It also has pole position on merchant side where Zomato neglected the ordering part.For small restaurants of food chains platform that produce maximum orders and delivery with minimum man power is preferred most.
Currently, Swiggy accounts for 50% of online orders while Zomato does 20-25% orders. Zomato needs to improve its logistic part to compete with swiggy. However, Zomato will dominate Swiggy with its zero commission models. Zomato recently acquired logistics company Runnr. It’s done for improving the delivery aspect of the food ordering marketplace.
However, the acquisition of Runnr is not significant enough and Zomato still rely on 3rd party logistics to ensure delivery.Cloud kitchen is the new customer acquisition channel for both Zomato & Swiggy. Runner does only 3 million deliveries per month which is only 10 % of Zomato volume. Both Zomato & Swiggy making a smart move in acquiring own logistics. Zomato positions it’s cloud kitchen as Zomato infrastructure where as Swiggy creates its own brand” Bowl Company”
Cloud kitchen platform
With cloud kitchen platform, both Zomato & swiggy are started competing with their rival foodtech companies such as Fresh Menu, Box8. Cloud kitchen is a new concept and seeing great demand across globally. British food delivery unicorn Deliveroo also started its’ cloud kitchen platform. This definitely brings sweet pot of swiggy and Zomato.
Zomato clone &Swiggy clone
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